Ethos

ABOUT THIS WATCH:

SULTANAIRE ETHOS – REF. ST-104-2D

Ethos means character. Not what a thing looks like, but what it is underneath, the part that stays constant whether anyone is watching or not.
So we left the inside visible. The case is ebony, black and close-grained, ringed by a bezel of red sandalwood cut with markings straight into the wood. Behind the crystal the movement sits fully open, gold-toned bridges and gears turning in plain sight, crossed by a single blue seconds hand. Nothing is hidden, because there was nothing worth hiding.

This watch does not exist yet. Until you order it.

SPECIFICATIONS: 

WOOD TYPE:

Ebony from tropical Africa and Asia, among the darkest and densest woods known, paired with red sandalwood for its warmer tone and fine, even grain.

WARRANTY:

Ethos and Ref. ST-104-2D are engraved on the caseback, and an NFC card confirms it as genuine Sultanaire. Covered by a 1 year warranty from delivery.

CRAFTED AFTER YOUR ORDER:

Nothing sits waiting on a shelf. Your watch is built only once you order it, shaped and finished by hand over three to four days, then sent within 15 days.

SUSTAINABILITY:

One tree is planted with every order placed. We source every timber with care and waste none of it, because wood this good deserves nothing less.

UNIQUENESS:

Ebony and sandalwood never cut the same way twice. The grain on your watch exists once, on your wrist alone, and can never be ordered again.

CARE:

Wipe with a soft, dry cloth after wear. Keep away from prolonged water, perfumes and solvents. Store somewhere dry and cool, out of long direct heat or sun.

IN THE BOX:

• Ethos timepiece
• Handcrafted wooden box
• NFC authenticity & warranty card
• Bracelet adjusting tool