Privacy Policy
Last updated: July 2026
1. Introduction
Sultanaire Ltd (“we”, “us”, “our”) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website (sultanairewatches.com) or purchase from us.
We are registered in England and Wales under Company Number 16452468.
2. Information We Collect
We may collect the following personal information:
- Identity Data: Full name
- Contact Data: Email address, phone number, Instagram username
- Delivery Data: Shipping address, delivery instructions
- Transaction Data: Purchase history, payment information (processed securely by our payment provider)
- Technical Data: IP address, browser type, device information when visiting our website
- Communication Data: Messages sent to us via email or Instagram DM
3. How We Use Your Information
We use your personal data for the following purposes:
- To process and fulfil your orders
- To communicate with you about your order status and tracking
- To provide customer support
- To send you order confirmation and receipts
- To comply with legal obligations
- To improve our products and services
- To contact you about pre-orders, new collections, or updates (only if you have consented)
4. Legal Basis for Processing
We process your personal data on the following legal bases:
- Contract: To fulfil your order and deliver your watch
- Legal Obligation: To comply with applicable laws and regulations
- Legitimate Interest: To improve our services and prevent fraud
- Consent: For marketing communications (you may withdraw consent at any time)
5. Data Sharing
We do not sell, rent, or trade your personal data to third parties. We may share your data with:
- Shipping partners: To deliver your order
- Payment processors: To process your payment securely
- Legal authorities: If required by law
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 7 years in accordance with UK financial regulations.
7. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your personal data
- Right to Restrict Processing: Request that we limit how we use your data
- Right to Data Portability: Request transfer of your data
- Right to Object: Object to processing of your personal data
To exercise any of these rights, please contact us at sultanairewatches@gmail.com.
8. Cookies
Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All payment transactions are encrypted using SSL technology.
10. Third Party Links
Our website may contain links to third party websites. We are not responsible for the privacy practices of these websites and encourage you to read their privacy policies.
11. Children’s Privacy
Our products and services are not directed at children under the age of 18. We do not knowingly collect personal data from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated date. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
- Email: sultanairewatches@gmail.com
- WhatsApp: +44 7476 933778
- Instagram: @sultanaire
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk if you believe we have not handled your personal data appropriately.